Lies, Damned Lies, and Commercials

Have you seen the commercial with the guy who's trying to quit saying:

For me, it's more than a habit.

As if people need a patch to quit walking the dog or brushing their teeth a certain way.

Of course smoking is more than a habit. It's a drug addiction. Saying that it's more than a habit "for me" implies that for someone else, it's just a bad habit, like chewing with their mouth open.